Role: Analytics Specialist
Tools Stack: Google Analytics 4, Server-Side Webhooks, Google Sheets
Core Impact: Optimized conversions from 11 to 55 instances while establishing complete data integrity.
Project Deliverables & Documentation
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Designed an end-to-end technical analytics framework tracking user journeys from Google Ads clicks to paid premium subscriptions, connecting server webhooks directly to a live performance dashboard to capture a 242% growth in monthly revenue.
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Role: Analytics Specialist
Tools Stack: Google Analytics 4, Server-Side Webhooks, Google Sheets
Core Impact: Optimized conversions from 11 to 55 instances while establishing complete data integrity.
See full interactive framework in the attached PDF below.
04_ProjectFlow_SaaS_Technical_Measurement_Framework_MuhammadHamzaRashid.pdf.pdf
See full high-resolution performance dashboard in the attached PDF below.
04_ProjectFlow_SaaS_Case_Study_Dashboard_MuhammadHamzaRashid.pdf
| Month | Ad Clicks | Monthly Trials | Paid Conversions | Monthly Revenue |
|---|---|---|---|---|
| Baseline (Before) | 1,000 | 45 | 11 | $2,800 |
| Month 1 | 1,300 | 95 | 24 | $4,800 |
| Month 2 | 1,600 | 160 | 40 | $7,200 |
| Month 3 (After) | 1,850 | 220 | 55 | $9,650 |